Capcom USA

  • Sr. Specialist, Social Media & Community

    Location US-CA-San Francisco
  • OVERVIEW

    Title: Sr. Specialist, Social Media & Community

    Department: Communications

    FLSA Classification: Exempt

     

    Position Summary:

    Capcom is looking for a digital-savvy Sr. Specialist, Social Media & Community to maximize the potential for our fighting games. Act as a visible advocate that interacts with the community in both online and face-to-face communications. Produce creative content and manage assigned social media channels to engage with existing fans and expand the community. Social media and community management are rapidly evolving, and we’re looking for the right person to help brainstorm, adapt and execute effective plans to help us grow.

     

    This is a critical function that not only serves to evangelize the company’s activities out to an external audience, but also ensures sentiment from the community is voiced back to internal groups to help shape products and initiatives. This is an integral part of the larger marketing team, and the individual will be working closely with other social media team, PR, brand managers, development teams and other internal teams.

      

    RESPONSIBILITIES

    Responsibilities

    • Strategize, develop and execute effective social media and communication campaigns for Capcom fighting games that cover announcement and post-launch phases for titles as well as ongoing brand visibility.
    • Coordinate with pan-western social, marketing and PR teams to ensure alignment with overall brand goals.
    • Plan community/social roadmaps including schedules and calendars in organized, timely manner. Ensure visibility and status of all activities to internal stakeholders.
    • Produce creative, engaging and timely content including text (blog posts, social copy, etc), art assets (screens, banner images, etc), video (produced interviews, video features, livestreams), and more.
    • Manage content and conversations on social media channels for fighting brands and titles, including but not limited to Capcom forums, Facebook, Twitter, YouTube, Twitch, Instagram, etc.
    • Curate and spotlight positive media, partner content and community-created content on applicable channels.
    • Additional editing and production support for art and video assets as needed to support broader marketing campaign initiatives.
    • Coordinate with pan-western marketing and PR to ensure alignment with overall brand goals.
    • Forum monitoring and moderation across various relevant online forums for fighting brands.
    • Keep abreast of and report on feedback from users online (comments, forums, social media, etc.) Collaborate with internal departments to ensure both positive and critical community feedback is assess appropriately and made visible if relevant.
    • Establish credibility and represent Capcom in engaging with fans, pro players, influencers and other users in-person at events and online across multiple social media platforms.
    • Monitor competitor and broader industry happenings to ensure activities are timely, relevant and adaptable as needed. Recommend and adopt best practices on an ongoing basis.
    • Track and evaluate social media analytics including reach, engagement and sentiment. Provide regular reports and recommendations based on various performance measurements on an ongoing basis.
    • Liaise with sales, licensing and other teams to provide support for relevant promotions, partner products, etc.
    • Demo games as needed for meetings and events.
    • Evaluate and provide feedback on game builds as needed, keeping in mind potential pros and cons that may come up from users and flagging as needed to internal groups.
    • Take and distribute notes for key meetings as needed.
    • Assist other members of the social media team with related tasks across other brands, as needed.

    REQUIREMENTS

    Knowledge, Skills and Abilities

    • Expertise with social media platforms and best practices (Facebook, Twitter, YouTube, Twitch, Instagram, etc.)
    • Excellent verbal and written communication skills
    • Audio/Video editing and production capabilities; experience with Premier, Photoshop, Illustrator, etc.
    • SEO, HTML and social media experience
    • Comfortable presenting on-camera and to all group sizes
    • Strong interpersonal skills and adaptable personality
    • Creative thinker with a good sense for what will resonate with the audience and ability to create various multi-media content with this in mind
    • Proactive, well-organized planner that can work independently to set schedules and manage multiple deadlines at any time
    • Ability to multi-task and thrive in a fast-paced environment
    • Team player with a can-do attitude that thrives on collaboration and contribution
    • Adaptable and solution-oriented in high-stress situations
    • Critical thinker who can evaluate trends and formulate actionable goals
    • A passion for gaming and solid understanding of relevant pop culture happenings
    • Generally strong knowledge of games industry; trends, history, areas for growth
    • Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint, etc.)

     

    Minimum Requirements

    Education and Experience

    • Bachelor’s degree
    • 2-4 years of experience in a social media/community management as an individual contributor role, preferably in a related entertainment or tech industry
    • Experience maintaining and developing online communities and social media engagement required
    • Expertise with social media platforms and strategies required
    • Experience with social media analytics and reporting required
    • Must possess strong writing and communication skills
    • Experience managing overarching brands as well as individual products preferred
    • Public speaking and live broadcast/stream experience preferred
    • Experience with photo/video editing programs preferred
    • Strong familiarity with at least some Capcom brands preferred
    • Knowledge of video game industry preferred
    • Familiarity with competitive gaming culture and esports a plus

     

    Licenses, Certificates and Other

    A valid California Driver’s License
    Passport holder able to travel internationally

     

    Physical Demands

    (Performance of the essential duties of this position includes the following physical demands and/or working conditions.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

    • Some travel required, primarily domestic with possible international trips.
    • Standing for long periods of time may be required
    • Able to lift up to 25 pounds
    • Additional work hours may be involved – willing to work overtime into the evening and on weekends, if needed

     

    Working Environments (The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.)

    Work is generally performed in an office environment and the noise level is usually moderate. Reasonable accommodations may be made to enable individual with disabilities to perform the essential functions.

     

    Additional Information

    This job description is not intended to be an exhaustive list of duties, knowledge, skills, abilities, or requirements, as any one position in this classification may be assigned some or all of these duties, in addition to other duties not explicitly listed here. The various duties, responsibilities and/or assignments of this position may be unevenly balanced and changed from time to time based upon matters such as, but not limited to, variations in shift schedules, work demands, seasons, service levels and management’s decisions on how to best allocate department resources. Any shift, emphasis or rebalancing of these assigned duties, responsibilities and/or assignments does not constitute a change in the job classification.

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