Job Title: Director, Brand Marketing
Dept: Brand Marketing
Reports to: Sr. Director, Marketing
FLSA: Regular, Full-Time, Exempt
This position will direct the successful development, planning and execution of marketing campaigns for all of Capcom’s key IPs. This role will focus on Capcom's Fighting Games genre, including Street Fighter as well as other Key Capcom IP as assigned.
This position will be responsible to develop brand and product strategies, and manage focused market research to analyze market demands and opportunities for Capcom’s Fighting Games and other assigned products. The Director, Brand Marketing (Fighting Games) will direct and ensure the integration of product marketing programs with activities of sales, PR, licensing, community, digital, mobile and finance groups to maximize program effectiveness. Tracks and analyses effectiveness of marketing plans. Manage marketing product budgets, forecasts and product scheduling. Leads and participates in media events and trade shows for specific products.
Accountable for the management of marketing staff other marketing campaign staff as assigned.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
Requires 6-9 years of experience in product marketing. BA in Business/Marketing or related field. MBA preferred. The ideal candidate will have industry experience working on AAA titles. Ability to work as part of a team in a fast paced environment. Must have attention to detail.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel objects, tools, or controls and talk or hear. The employee frequently is required to walk, sit, and reach with hands and arms. The employee is occasionally required to stand and stoop, kneel or crouch. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distant vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
This job description is not intended to be an exhaustive list of duties, knowledge, skills, abilities, or requirements, as any one position in this classification may be assigned some or all of these duties, in addition to other duties not explicitly listed here. The various duties, responsibilities and/or assignments of this position may be unevenly balanced and changed from time to time based upon matters such as, but not limited to, variations in shift schedules, work demands, seasons, service levels and management’s decisions on how to best allocate department resources. Any shift, emphasis or rebalancing of these assigned duties, responsibilities and/or assignments does not constitute a change in the job classification.