Capcom USA

Senior Director, Brand Marketing

US-CA-San Francisco


Title: Senior Director, Brand Marketing

Department: Marketing

FLSA Classification: Exempt


Position Summary:



Do you thrive off challenge and mentorship? Are you passionate about video games and overseeing the constant moving parts involved in the process of bringing them to market? Capcom has a great opportunity for a seasoned marketer to expand and lead our brand marketing team in successful campaigns for all of Capcom’s world-class brands.




This position will be responsible for the management and mentorship of the brand management, digital media and other staff as assigned.


The Senior Director will lead the team to develop brand and product strategies, manage and allocate marketing spend/forecasts/calendars, devise impactful tactics, formulate effective positioning, analyze market research to assess demands, and maximize opportunities for the product line-up.


The Senior Director will coordinate the product marketing programs with the activities of the sales, PR, licensing, community, digital, mobile and finance groups to work toward overall company goals.


Knowledge, Skills and Abilities


  • Must have data-driven, analytical approach in crafting and tracking marketing campaigns in addition to having creative ideations.
  • Must be proactive and have a can-do approach.
  • Extensive video-games marketing experience in effective advertising and media spend. Must have ability to vet ad spends appropriate for the campaign and scope of the product.
  • Ability to negotiate with all parties to bring about win-win situations.
  • Must have the ability to adapt to ever-changing situations and business conditions.
  • Attention to detail, process, and deadlines.
  • Stay within the agreed/approved budget for products and ensure all financial documents are completed in a timely manner.
  • Understand all games within the group’s portfolio.
  • Working knowledge of all the key competitors and their portfolios.
  • Make informed decisions based upon all of the evidence available.
  • Must be creative, adaptable and solution-oriented.
  • Show initiative in all tactical, creative work and as a senior member of the marketing department.
  • Experience of working on products/brands preferred with a successful track record of launches across a range of genres.
  • Must have the ability to think on their feet and work under their own initiative.
  • Must work well within a team and have the ability to work with others across all levels and divisions of the organization to achieve company goals.
  • Ensure the team is results focused and that the departmental and company goals drive all key decision making.
  • Management experience of a dynamic marketing/brand team. Must be a proven leader in managing effective and winning teams.
  • Very strong verbal, written and presentation skills.
  • Proven relationship-building ability essential as well as experience in dealing with foreign offices.
  • Manage direct reports to determine and execute a progressive growth plan for each member.
  • Manage direct reports with respect and integrity and ensure team’s goals and KPI’s are met.
  • Mentor and train subordinates; must not be afraid to get hands dirty and lead by example.
  • Exercise excellent judgment, especially in critical situations.
  • Must be able to maintain absolute confidentiality regarding sensitive information.
  • Ability to work across job levels and cultures.


Minimum Requirements


Education and Experience

  • Requires 6-9 years of experience in product marketing.
  • BA in Business/Marketing or related field. MBA preferred.
  • The ideal candidate will have industry experience working on AAA titles and overarching brands.
  • Knowledge of video game industry required.
  • Experience managing and developing staff.
  • Strong familiarity with at least some Capcom brands preferred.
  • Familiarity with competitive gaming culture and esports a plus.


Physical Demands


  • Some travel required, primarily domestic with some international trips.
  • Standing for long periods of time may be required.
  • Additional work hours may be involved – willing to work overtime into the evening and on weekends, if needed.


Working Environments


Work is generally performed in an office environment and the noise level is usually moderate. Reasonable accommodations may be made to enable individual with disabilities to perform the essential functions.


Additional Information


This job description is not intended to be an exhaustive list of duties, knowledge, skills, abilities, or requirements, as any one position in this classification may be assigned some or all of these duties, in addition to other duties not explicitly listed here. The various duties, responsibilities and/or assignments of this position may be unevenly balanced and changed from time to time based upon matters such as, but not limited to, variations in shift schedules, work demands, seasons, service levels and management’s decisions on how to best allocate department resources. Any shift, emphasis or rebalancing of these assigned duties, responsibilities and/or assignments does not constitute a change in the job classification.



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