Title: Senior Director, Brand Marketing
FLSA Classification: Exempt
Capcom is looking for a dynamic, seasoned marketing leader to oversee the brand marketing team and spearhead the successful development, planning and execution of marketing campaigns for all of Capcom’s world-class brands.
Reporting to the COO, this position will function as the Head of Brand Marketing at Capcom USA, Inc.
The position entails high level leadership and direction for the integration of product marketing programs with activities of sales, PR, community, digital, licensing, online, mobile, and finance groups to maximize program effectiveness while aligning with overall company goals. Tracks and analyzes effectiveness of marketing plans and reports to C-Level Corporate Executives on performance, opportunities for improvement, and meaningful takeaways gained from each campaign.
This position will develop brand and product strategies, manage and allocate marketing spend/forecasts/calendars, devise impactful tactics, formulate effective positioning, conduct market research to assess demand and identify SWOT, and maximize opportunities for the product line-up.
The candidate will be responsible for the management and mentorship of the brand management, digital media and other staff (as assigned) and build a world-class team.
This role will directly manage all brand marketing and divisional communications team members. May also be assigned temporary authority to manage members from other departments via dotted line reporting for selected events, projects, or campaigns.
Knowledge, Skills and Abilities
Education and Experience
Work is generally performed in an office environment and the noise level is usually moderate. Reasonable accommodations may be made to enable individual with disabilities to perform the essential functions.
This job description is not intended to be an exhaustive list of duties, knowledge, skills, abilities, or requirements, as any one position in this classification may be assigned some or all of these duties, in addition to other duties not explicitly listed here. The various duties, responsibilities and/or assignments of this position may be unevenly balanced and changed from time to time based upon matters such as, but not limited to, variations in shift schedules, work demands, seasons, service levels and management’s decisions on how to best allocate department resources. Any shift, emphasis or rebalancing of these assigned duties, responsibilities and/or assignments does not constitute a change in the job class